Advertising Targeting Children Essay Example | Topics and Well Written Essays - 500 words

Publicizing Targeting Children - Essay Example As a rule, what raise a caution are the business programs focusing on youngsters. This is a result of the impact of organization and the varying media procedures intended to catch children’s impression of things. The impacts of characters in plugs promotions, extraordinary offers, self-idea bids, the volume food publicizing, and reiteration of ads, and medication promoting have all been demonstrated to have a significant level of impact of the kids (Simona, 2010). I agree with this article since I feel that viciousness and hazardous acts in business ads coordinated to kids is dangerous and persuasive in their discernments towards life. These sorts of commercials affect the purchaser socialization for this situation youngsters, with their parental relationship. I additionally accept that youngsters in any state or nation merit a similar degree of insurance against publicizing like that offered to grown-ups. Nonetheless, the current law is exact in requiring that business messages be obviously conspicuous as such to their target group. Verifiably, it is horrendous to shield little youngsters from introduction to all promoting on TV, subsequently requiring a separation for an ad focusing on kids and one focusing on grown-ups. With the improvement of creative media procedures and the imaginative attractive practices that are currently being engaged to youngsters, it is crucial that the field of showcasing and the related sociologies give a lift to their thought of how youngsters understand and are inclined by contemporary publicizing messages. Thusly, the world will increase a superior perception of how a youthful people’s mind functions, notwithstanding giving basic experiential affirmation to help structure the eventual fate of both open core value and responsible promoting industry practice in this field. Promoters are very much aware that their endeavors move youngsters watchers, and they

Comparing the positives and negatives of the film version and the book version of Death of a Salesman.

Looking at the positives and negatives of the film variant and the book rendition of Death of a Salesman. AP English 11Hollywood V. TextArthur Miller's Death of a Salesman cautiously epitomizes the perfect useless family. With the insane dad, empowering mother, narcissistic child, and the overlooked other, it is frequently a battle to live in a similar house. With the entirety of the various parts of the play creating simultaneously, the showdown of content contradicted to film is inevitable.As far as the case goes with the mix of clashing characters, the film form all the more adequately depicts the entirety of the various focuses each character has. Through watching the film, one can show signs of improvement feeling of what the characters are feeling. Having the option to see the essences of the on-screen characters, can give you that feeling expected to accomplish the propelled comprehension of the play. While Linda loses her temper with her two children, the film proposes that she feels an extreme sicken for their actions.English: , Republican agent from Nebraska...Whereas in the co ntent, it appears as though Linda feels the disdain toward her children, and not simply their activities. Willie's lessening measure of mental stability is additionally progressively apparent in the film variant, since you get the opportunity to perceive what he is seeing, and not what a normal individual would be seeing. Furthermore, toward the start of the play, the peruser isn't sure if the fundamental character is losing his psyche, and along these lines doesn't generally have the foggiest idea what to think or envision while reading.Unfortunately, with the capacity to take a gander at the entertainers, additionally comes a downside. Entertainers don't generally have a clue how the creator needs each character depicted, which cansometimes lead to their own translation, and periodically to the departure of a specific point, the creator was attempting to get over. In the content, the elastic cylinder isn't clarified on purpose. By methods for not...

Roles and Responsibilities of a Teacher in the Life Long Learning Sector free essay sample

Job of an educator in the deep rooted learning segment This contextual investigation explores the job and obligations of an instructor in the long lasting learning segment. I am a piano and guitar coach on a coordinated premise, so I have my own perspectives and strategies on educating. In any case, I figured it is fascinating to concentrate how an instructor manages an entire class, instead of only one student. Further to the exploration for the investigation, a meeting was led with Joe Bloggs, an instructor in School X. The meeting analyzed various regions including: jobs and duties, limits, advancing correspondence and assorted variety, protected and strong learning situations, advancing suitable conduct, lawful and moral obligations, the difficulties and prizes of the job and how Joe has needed to adjust and react to the continuous changes in the long lasting learning part. The primary inquiry secured what Joe viewed as his principle duty as an educator; to connect with and persuade youngsters in the subject of music and learning when all is said in done. He utilizes an assortment of techniques to achieve this. For instance, down to earth meetings/pretend and getting everybody required, just as composed evaluations, introductions and different visual errands to guarantee every unique sort of students are represented. This is successful when showing music history/hypothesis, in any case, when an understudy is figuring out how to play an instrument, every one of these regions are secured normally. Joe permits his understudies to commit errors, for instance, if a student is playing a bit of music and they hit an off-base note, he will hold on to check whether they can recognize that they were unnatural first. This is another method for taking a shot at their aural abilities. On the off chance that they don't get on it he guarantees the mix-ups are tended to and gives assistance and exhortation to redress the issue. Conjointly, we tended to the subject of advancing correspondence and decent variety. Joe feels firmly about this and his methodology is through film/music incitement, with center around a specific character or point. Two well known instances of this are Forest Gump, where the fundamental character has a handicap and the film ‘The Island’ which manages race issues. Utilizing this technique has demonstrated successful, as Joe has found through intelligent conversations with the class in the wake of watching the film. One of the difficulties that Joe has needed to look during his time in the instructing calling is conduct issues with the understudies. This secured an entire range of issues, for example, interruptions, terrible disposition, understudies declining to finish errands and even obnoxious attack and physical dangers. The strategies where Joe manages this brings me onto the field of limits between the educator and understudy. Alongside legitimate limits, and adhering to rules and guidelines as indicated by the Code of Conduct and Data Protection Act †physical limits are critical. When instructing/managing an understudy, he says separation must be kept, in any case, he feels that by and large, experience will empower well disposed and congenial connections. In the event that an issue was to emerge that was out of his hands, it would be his obligation to report it to the school defending official/advocate. Another manner by which he manages this is to set a genuine guide to the students, as guaranteeing proper conduct is a central point in keeping up a protected and strong learning condition. Joe embraces a cordial and inspirational demeanor towards his students, guaranteeing that he never raises his voice, yet be firm and genuine where fundamental. The point of this is so that the pupils’ impression of their educator is receptive, and yet they consider their to be as a figure of power. In spite of the fact that this has demonstrated very requesting, the greatest test Joe has needed to confront is the ever-changing improvement in innovation. He attempted to proceed with his educating without it yet this turned out to be progressively troublesome because of changes in appraisal measures and the interest of innovation all in all, especially in music. Music has created consistently, for instance, we don’t need to form music for ourselves nowadays. We can utilize music projects to do that for us, for example, Garageband or Sibelius. Joe chose the best way to handle this is to grasp it. This has helped a lot with instructing and by doing this he has assisted his own training. The school that Joe educates at has as of late become an institute, so it is currently all the more performing expressions orientated where as in the past, the school concentrated more on the scholastic side of things. This has constrained him to take on a greater remaining burden and in this manner demonstrated his ability to adjust and react to changes rapidly. Joe’s reaction to a ton of the inquiries depicts how training in music and by and large has developed as for time and the means he has needed to take so as to meet the necessities of his job and adjust to the continuous changes. At the point when confronted with the inquiry in regards to moral duties, he made them intrigue methods on how he drew in this subject with his understudies. Practice is a basic for learning an instrument, Joe inspires and energizes his understudies that customary practice is the way to movement. He assesses progress with tests covering every single diverse sort of learning, for example, aural, sight perusing, composed, and through viable tests. Both Joe and I have discovered that through music, it is anything but difficult to separate the qualities and shortcomings of our students and how they best learn. For instance, one individual might have the option to tune in to a bit of music and improvise, though the following understudy won't have the option to do that, yet will exceed expectations in perusing the music. Joe comprehends it is critical to recognize the qualities and shortcomings of every person and sees that every understudy is encouraged for so as to assist them with accomplishing their maximum capacity. Joe referenced different interior and outside purposes of referral, for instance, the granting bodies, and the Academy’s defending officials/guides. It is apparent that he has a solid energy for music as he surrendered his profession as a pilot so as to seek after his music vocation. In resistance of the difficulties Joe has been confronted with, his unpretentious, yet powerful and energetic methodology helped him to defeat them. I discovered during my time with Joe, that in spite of the fact that there are numerous conventional principles, obligations and limits that all educators/guides need to cling to, there are likewise those that are explicit and dependent upon the region of study. It is basic that these are perceived so as to accomplish a better comprehension of the job of the instructor.

10 More Writing Tips Improve Your Writing

10 More Writing Tips 10 More Writing Tips Writing can be a hobby, a creative outlet, a side income, an outlet for stress, a therapeutic tool, a full-time income, or for some writers an all-consuming obsession. There are a thousand reasons and ways to write and none of them are wrong. For the most part, it’s a matter of personal preference. One thing that most writers will agree on, though, is that writing is a skill that is never quite mastered. There is always something else you can learn as a writer if you are open to continually trying new things. We’ve given you some writing guidelines and tricks in other articles, but it’s truly a never-ending list, so here are 10 more categories of writing tips you can use to improve your writing: 1. Challenge Yourself NaNoWriMo: Join people across the country who challenge themselves to write an entire novel during the month of November. Contests: There are thousands of writing contests out there. Some are just for fun and others that include cash and prizes for the winners. Word Count: Challenge yourself to write a specific number of words in an hour, in a day, week, etc. Page or Chapter Goals: Push yourself to write a set number of pages or chapters per day, week, or month. 2. Write with Intent It the end it doesn’t matter why you write. What will help you to write with clarity is to write with intent. Before you get started, know your purpose. Are you writing: Just for fun or practice For Warm-up To Educate To Inspire For Comic Relief To Inform To Persuade To Record or Share Memories The list of reasons to write is as unending as the list of writing tips. If you clarify your reasons for writing before you get started, it keeps you motivated and helps you quickly make decisions about things like word choice, pacing, and even character development. 3. Know Your Reader Another recommended writing tips is to make sure you know your reader or audience. If you take time to understand who will be reading your short story, blog post, novel, or even website, you will be able to make decisions as you write. Knowing your reader before you get started can help you to do the following: Connect Write on Their Level Give value Answer Questions 4. Uncage Your Creativity You may have heard the phrase â€Å"every story has already been told† or â€Å"there is no such thing as an original story.† This is true in a way. When you strip a story of all the details about character and setting, every story falls into one of about seven plots. Plots recycled by writers for hundreds of years. One of the most important writing tips is to uncage your creativity because that is how you, as a writer, can take one of those seven plots and turn it into an original story. It is your ability to tap into your creativity, to mix character traits, setting, and plot twists in new and different ways make your story like no other story written. Here are some ways to tap into your creativity: Word Games such as Scrabble, crossword puzzles, and logic puzzles, can help you boost your vocabulary but also help you to unleash your creativity so you can tell more engaging stories, think of new ideas, twists, make interesting connections, etc. in your writing. Freewriting: Set a timer for ten minutes and write by hand (not keyboard). Freewriting can help bust writer’s block, can help you find new solutions to a problem, connect to your subconscious, and much more. The important writing tip about freewriting is to keep your pen moving the entire time even if what you’re writing is repetitive or seems ridiculous, keep your pen moving. No editing allowed in freewriting. Writing Prompts are a super way to avoid blank page syndrome, kick-start your imagination, unleash your creativity, and get the attention of your muse. Writing prompts are especially effective when used in combination with freewriting techniques. Set a timer, pick a prompt, and write till the timer goes off! Journaling: is a great way to practice writing and unleash your creativity, especially when you use creative writing prompts. Collaborative Doodles: doodling connects to a different area of your brain and helps to unleash your creativity. Doodling collaboratively with someone else or a group helps you to see connections you might not have made on your own. Imagination stretches such as describing the taste of a cloud or the sound the number six makes when he’s angry, can all help to unleash your creativity. 5. Delay Editing During the Draft Writing and editing engage different sides of the brain. Writing well requires grabbing and holding the attention of your muse, or inner voice. When you try to edit as you are writing, your brain switches between two modes and is much more easily distracted. When you stop editing and return to writing, it takes a few minutes to get back in the flow of writing, and you run the risk that your muse got bored and wandered off while you were busy editing. For this reason, a writing tip most experts will recommend is to write to completion first, then go back and edit. 6. Use Tools Thesaurus: right click on a word to get a list of suggested replacements Dictionary: right click and choose Smart Lookup Apps to block social media and eliminate distractions Timers are great to help you free write or push yourself to reach writing goals. Grammarly is a computer app that catches and corrects your grammar. It also identifies passive voice, split infinitives, and other ways to improve your writing. You can also read our article on other writing software. 7. Get Writing Tips from the Legends There are thousands of books on writing, some good, some not so good. You can learn something even by reading a bad book on writing. As a writer, you can save yourself some time and heartache by learning from the writing legends. Below are just a few of the books on writing that are must haves for any writer’s reference library: The Chicago Manual of Style Strunk and White’s The Elements of Style Natalie Goldberg’s Writing Down the Bones William Zinsser’s On Writing Well Anne Lamott’s Bird by Bird: Some Instructions on Writing and Life Stephen King’s On Writing 8. Master the Basics Spelling Punctuation Word Usage (homophones, homographs, homonyms) Grammar Short Stories to Novels Use of Possessives 9. Write Just Enough One of the writing tips I’ve learned from my experience as a writer is to write just enough. When you are writing, you will reach a natural stopping point for your article, scene, dialogue, poem, short story, blog post, or even a journal entry. Writing just enough is different than running out of ideas or getting stuck and digging deeper to make sure you’ve covered all the angles. I find that when I try to stretch an article, blog post, or even a short story to meet an arbitrary word count, writing becomes a struggle and a chore. 10. Finalize with Fresh Eyes Regardless of what you are writing, a page, chapter, essay, or blog post, set the draft aside for several hours or even overnight before you finalize it. When you edit, read with fresh eyes. Read it out loud or even in reverse order from the final sentence to the first sentence. Reading out of order helps you to catch typos because your brain isn’t as easily able to â€Å"fill in what is supposed to be there.† Finally, as recommended in Copy Logic by Michael Masterson and Mike Palmer, ask someone you trust to edit your writing by letting you know which parts are confusing, unbelievable, or boring (CUB). Each of the writing tips above is designed to help you write more often and to write better than ever before. Use the ones that work well for you and shelve the others for another time. We all know we can never completely master everything these is to learn about writing, but we can get on the right path if we make a conscious effort to keep learning more every day.

Elizabeth Garrett Anderson

Dates: June 9, 1836 - December 17, 1917 Occupation: Physician Known for: first woman to successfully complete the medical qualifying exams in Great Britain; first woman physician in Great Britain; advocate of womens suffrage and womens opportunities in higher education; first woman in England elected as mayor Also known as: Elizabeth Garrett Connections: Sister of Millicent Garrett Fawcett, British suffragist known for her constitutional approach as contrasted to the radicalism of the Pankhursts; also a friend of Emily Davies About Elizabeth Garrett Anderson: Elizabeth Garrett Anderson was one of ten children. Her father was both a comfortable businessman and a political radical. In 1859, Elizabeth Garrett Anderson heard a lecture by Elizabeth Blackwell on Medicine as a Profession for Ladies. After she overcame her fathers opposition and gaining his support, she entered medical training -- as a surgical nurse. She was the only woman in the class, and was banned from full participation in the operating room. When she came out first in the exams, her fellow students had her banned from lectures. Elizabeth Garrett Anderson then applied to, but was rejected by, many medical schools. She finally was admitted -- this time, for private study for an apothecary license. She had to fight a few more battles to be allowed to actually take the exam and get a license. The reaction of the Society of Apothecaries was to amend their regulations so no more women could be licensed. Now licensed, Elizabeth Garrett Anderson opened a dispensary in London for women and children in 1866. In 1872 it became the New Hospital for Women and Children, the only teaching hospital in Britain to offer courses for women. Elizabeth Garrett Anderson learned French so that she could apply for a medical degree from the faculty of the Sorbonne, Paris. She was granted that degree in 1870. She became the first woman in Britain to be appointed to a medical post in that same year. Also in 1870, Elizabeth Garrett Anderson and her friend Emily Davies both stood for election to the London School Board, an office newly opened to women. Andersons was the highest vote among all the candidates. She married in 1871. James Skelton Anderson was a merchant, and they had two children. Elizabeth Garrett Anderson weighed in on a medical controversy in the 1870s. She opposed those who argued that higher education resulted in overwork and thus reduced womens reproductive capacity, and that menstruation made women to weak for higher education. Instead, Anderson argued that exercise was good for womens bodies and minds. In 1873, the British Medical Association admitted Anderson, where she was the only woman member for 19 years. In 1874, Elizabeth Garrett Anderson became a lecturer at the London School for Medicine for Women, which was founded by Sophia Jex-Blake. Anderson stayed on as dean of the school from 1883 to 1903. In about 1893, Anderson contributed to the founding of the Johns Hopkins Medical School, with several others including M. Carey Thomas. The women contributed the funds for the medical school on the condition that the school admit women. Elizabeth Garrett Anderson was also active in the womens suffrage movement. In 1866, Anderson and Davies presented petitions signed by more than 1,500 asking that women heads of household be given the vote. She was not as active as her sister, Millicent Garrett Fawcett, though Anderson became a member of the Central Committee of the National Society for Womens Suffrage in 1889. After her husbands death in 1907, she became more active. Elizabeth Garrett Anderson was elected mayor of Aldeburgh in 1908. She gave speeches for suffrage, before the increasing militant activity in the movement led to her withdrawal. Her daughter Louisa -- also a physician -- was more active and more militant, spending time in prison in 1912 for her suffrage activities. The New Hospital was renamed the Elizabeth Garrett Anderson Hospital in 1918 after her death in 1917. It is now part of the University of London.

The Role of the Environment in Personality Development of...

Abstract Various components influence the overall development of children. It is not simply the society in which each child is born and lives but certain and identifiable parts of the society. Although every aspect of child development involves genetics, environmental factors contribute significantly in the personality development of children. Subcultures of race/ethnicity, economic status, faiths/religion, and locality/region, in addition to particular groups such as friends and family distinctly affect each child. Throughout the lifespan, people constantly confront new or varying situations—both individual and societal—and need to understand how to adjust to these conditions. The most significant time of acculturation occurs during†¦show more content†¦Johnson, Liu and Cohen (2011) performed a longitudinal study on the development of adaptive and maladaptive personality traits in relation to parenting behaviors and suggested that positive child-rearing behaviors foste r the development of adaptive childhood personality traits that continue into adulthood and contribute to decreased levels of maladaptive traits. Schofield, and Conger, Donnellan, Jochem, Widaman and Conger, (2012) contend that knowing what predicts low rates of maladjustment behavior will not necessarily reveal what produces a competent individual. Therefore, Schofield, et al. (2012) performed a longitudinal study of the influences positive parental characteristics with regard to adolescent personality traits, and hypothesized that higher levels of adolescent alpha-linked traits are associated with higher levels of alpha-linked traits of parents. Findings showed an indirect link between parent personality and later adolescent personality through positive parenting and proposed that parents contribute significantly in the development of adolescent personality traits which encourage proficiency and personal well-being across the life span (Schofield, et al., 2012). Authoritative parents foster well-adjusted children because the parents are emotionally supportive and establish well-defined limits for the child. Children reared in this manner are generally â€Å"independent, friendly with peers, self-assertive, and cooperative†Show MoreRelatedGrowth And Development Of Personality Psychology1208 Words   |  5 PagesCoriss a Beairsto Personality Psychology 321 09/1/2014 Growth and Development in Personality Psychology With the growing research in Psychology, we find the question, â€Å"how did we get this way,† more common in development across the lifespan. (Cervone Parvin, 2013) Personality theorists are looking more at this question, pushing to understand personality development even more. Two main challenges are faced while studying personality development; the patterns of development consistent with what mostRead MoreIndividual Diffferences - How environmental factors affect Personality Intelligence1525 Words   |  7 Pageson the development of an individual’s personality and intelligence. The discussion in this essay entails the extent to which environmental factors impact an individual’s development of personality and intelligence. Development can be defined as ‘improvement in function’ which would imply that it occurs with the progression of age. Personality has been found to have a substantial genetic influence however economic and social factors have been found to effect the development of personality traits suchRead MoreThe Dynamic Relationship Between Family Socialization And Student Achievement Levels1381 Words   |  6 Pagesindividual acquires a personal identity and learns the norms, values, behavior, and social skills appropriate to his or her social position.† (n.d.) It refers to the ways in which people learn and eventually begin to conform to the norms, values, and roles of the society in which they live. I have also learned that socialization can be broken down into separate stages based on the age of the individual. The first stage is commonly referred to as primary socialization, which is made of the variousRead MoreIndustry Vs Inferiority Or Albert Bandura Social Learning Theory And Self-Adolency1444 Words   |  6 Pagespsychosocial development. Industry versus inferiority is the fourth stage of Erik Eriksons theory of psychosocial development. If the child cannot develop the specific skill they feel society is demanding (e.g., being athletic) then they may develop a sense of inferiority. I know when I was on the track team it was important for me to not only be accepted by my peers but to win my track meet and be accepted by my peers. This stage occurs in children that are ages 6-11. The role of other children playRead More Nature Versus Nurture: Both Play a Role in Development Essay528 Words   |  3 PagesNature versus nurture is a commonly debated topic in the scientific world. For example were all child molesters abused as children themselves or are their genes or other factors to blame for their bad decisions? Genes seem to determine much about children, such as eye color and height, but do they also determine behavior and overall health, or is the environment the children were raised in to blame? For example, when a child is misbehaving, is it the parents responsibility to take the blame forRead MoreEssay Genetics and Criminality1255 Words   |  6 Pagessignificant factor in the development of your personality, but more relating to criminality. It is very hard to say that your genetic make-up is not a factor in who you become as a person, but I fully believe that the environment also is a factor as we ll. Having a genetic predisposition does not mean that you are automatically going to inherit whatever trait that was passed down from your parents. Everyone has a choice in who they become as individuals; it all just depends on the environment that you are raisedRead MoreChild Development924 Words   |  4 PagesParents’ Role in Creating a Safe Environment for Child Development A sweet, innocent, newborn baby is taken home by the parents for the very first time, which means that it is now the parents’ vital responsibility to create a secure home for their child. Since children’s learning foundation is built in the home from the time they are born, it is important for parent’s to create a safe learning environment as their child grows and develops. Parents can create a safe learning environment in the homeRead MorePersonality Characteristics Of Personality Traits1235 Words   |  5 PagesPersonality characteristics Introduction Personality psychologists define personality as the psychological traits that contribute to an individual’s enduring and distinctive patterns of feelings, thinking, and behavior, (Cervone Pervin, 2013). Now, this statement can denote that personality might be somehow fixed. Perhaps the most obligatory questions to ask in this regards are: is personality inherited or acquired. Can individual’s personality be altered? For decades, these and many other questionsRead MoreEssay on The Effect of Birth Order on Learning and Development1225 Words   |  5 Pageson Learning and Development Birth order is a topic studied by many psychologists through numerous different studies and conflicting viewpoints. In respect to the order in which children are born, psychologists have labeled specific personality traits for each child. While psychologists continue to disagree on the amount of emphasis to be placed on birth order and personality, studies have shown family size can be a determining factor in a child’s learning and development. First-bornRead MoreThe, Nature Or Nurture? Essay1402 Words   |  6 Pagesthese are important in personality development. After researching about this topic it is clear that when it comes to personality development, new studies have proven that while Nature does have some affect on one’s disposition, Nurture by far has a greater effect on the development of one’s personality. While many believe that personality is already developed before birth, this statement is proven to be false. â€Å"Experience untimely rewrites 90 percent of a child’s personality traits, leaving an adult

Development of Significant Knowledge That Can Be Beneficial

Question: Business Strategies and Ensure Long-Term Success of the Company? Answer: Introducation For this paper, two weekly materials selected include week what is strategy, and week business model innovation. Both the e-learning activities supported in obtaining various key ideas as well as the development of significant knowledge that can be beneficial to apply in order to make sure about the long-term growth and success of the company. One of the key ideas obtained from the e-learning activity strategy is that business strategy is different from goals, objectives, and tactics. However, there are some managers, who mix business strategies and tactics consequently affecting the successful completion of the strategies. Moreover, it is learned that tactics and goals support the managers in successfully implementing business strategies and ensure long-term success of the company (Thompson and Martin, 2010). For example, pursue a global strategy, be the low cost provider, integrate a set of regular acquisitions, always be the first mover, and move from defence to industrial applica tions are some examples of business goals and tactics. Another key idea developed from the e-learning activity is that in current business world, businesses are considered as a modern-day war due to increased competition, dynamic external environment, and regular changes in the customers' expectations (Harrison and John, 2013). Thus, to ensure success in such an environment, it becomes important for the managers to design effective strategies as well as tactics to contribute in the success. It is also learned that an effective strategy should provide answer of four questions including the market, where a firm should compete, consideration of the unique value, resources and capabilities to be applied, and sustain unique value (Moutinho, 2011). In addition to this, it is also found out that a company can intend or realize strategies. Moreover, for today's business world, strategy is more about actual actions of the company rather than its intentions. The chosen organization is Agrico UK limited that could be benefited from the application of the idea obtained from the e-learning activity about strategy. It is because through the implementation of these ideas, the company can better its current performance in today's dynamic and competitive business environment. For instance, Agrico should design a new business strategy along with defining clear tactics to ensure the attainment of business aim and objectives such as to deliver the highest quality seed potatoes to the consumers in a sustainable and reliable manner (Agrico UK Ltd, 2009). Moreover, for developing an effective strategy, firstly, the company should identify a suitable market. For example, determine on cost reduction, provide unique and innovative products, and use of new and latest technologies to compete in the market. Secondly, Agrico should recognize the ways to create unique value for customers such as provide high quality seed potatoes, after sale service, and foc us on safety measures (Hill and Jones, 2008). In addition, the company should identify the resources and capabilities such as financial resources, human power, and technical expertise to be utilized to ensure the successful implementation of the strategy. Lastly, the managers at Agrico should work to sustain its unique values to avoid imitation by competitors in order to attain long-term benefits. For example, currently Agrico has a technical grower team for producing high grade seed potatoes. The company can utilize this team for implementing the new business strategy and attain and sustain the competitive advantage. Business Model Innovation A key thought obtained from the e-learning activity is that imitation and innovation are two different terms and through a successful innovation a firm can attain competitive advantage over its competitors. Moreover, it is also learned that innovation and invention are also two different terms as invention supports in finding solutions to a problem through creative ideas (Trapp, 2014). On the other hand, innovation is a process to make an invention a business success. The main steps of the successful innovation process include invention, ideation, integration, and implementation. It is also found that continuous and successful innovation supported many companies including Apply, eBay, Google, Amazon, etc. to get ahead from competition as well as maintain growth and survival. The learning activity also taught about the essential requirements for successful innovation. These include huge resources, a new idea, and uninterrupted technology advancement (Armstrong and Taylor, 2017). For e xample, it is found that Apple highly invests in RD activities as well as technologies to continuously support its innovative processes so that the execution of a new idea can be successful. It is the reason that the company successfully designed the series of iPhone, and other products including iTunes. In addition, the ability of the company to manage its innovative processes effectively provides sustainable competitive advantage over competitors. For the reason, through innovation, companies like Apple are able to bring invisible changes for the people that the competitors cannot easily imitate. It is also learned that a business model innovation must answer some questions to make sure about the success. These include the recognition of the target market, customers' needs and expectations, creation of value and produce revenue (Thota and Munir, 2011). It is because when companies identify their target market with their expectations, it enables them to design a more efficient prod uct that can create value for customers as well as provide adequate returns to the company by enhancing customer satisfaction. Concurrently, it is also learned that managers must develop understanding about the key factors that can ensure the success of business model innovation. The main factors include consideration of a single business model at a time, communication of innovation to different stakeholders particularly customers, ensure sufficient time and management commitment so that necessary resources can be arranged for the long-term success of innovation (Armstrong, 2011). Vodafone is the chosen organization as with the application of above ideas it can improve its current position. For instance, currently, Vodafone is facing issues to improve its offerings such as cut tariffs, improve network and voice quality service, free calls, and unlimited data, etc. It is because with the some new entrants such as Reliance Jio, customers expectations has been changed (Verma, 2016). Thus, to get ahead from the competition, the company requires to implement a business model innovation. Moreover, as a part of this, Vodafone should effectively analyze the customers' expectations and decide on the ways that can create long term value for both the companies and the customers. The company can encourage its employees as well as loyal customers to bring new ideas to lead an effective innovation. In addition to this, Vodafone should ensure sufficient management support so that required resources can be arranged to implement the idea successfully. The company should also f ocus on developing resource based capabilities as well as strengthen the current technological base to support innovation and ensure its long-term success. References Agrico UK Ltd (2009) Company Profile. Available at: https://www.agrico.co.uk/agrico-uk-company-profile/ [Accessed: 1st May, 2017]. Armstrong, M. (2011) Armstrong's Handbook of Strategic Human Resource Management. UK: Kogan Page Publishers. Armstrong, M. and Taylor, S. (2017) Armstrong's Handbook of Human Resource Management Practice. UK: Kogan Page Publishers. Harrison, J. H. and John, C. H. (2013) Foundations in Strategic Management. USA: Cengage Learning. Hill, C. W. L. and Jones, G. R. (2008) Essentials of Strategic Management. USA: Cengage Learning. Moutinho, L. (2011) Strategic Management in Tourism. UK: CABI. Thompson, J. L. and Martin, F. (2010) Strategic Management: Awareness Change. USA: Cengage Learning EMEA. Thota, H. and Munir, Z. (2011) Key Concepts in Innovation. UK: Palgrave Macmillan. Trapp, M. (2014) Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers. Germany: Springer Science Business Media. Verma (2016) How Reliance Jio has shaken the Indian telecom sector. Available at: https://www.in.techradar.com/news/networking/How-Reliance-Jio-has-shaken-the-Indian-telecom-sector/articleshow/53943194.cms [Accessed: 10th April, 2017]